WITH SEO is a Search Engine Optimization Tips Web Site

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Search Engine Optimization Tips - SEO Techniques

Denver Colorado web design and Internet consulting company EBIZ Machine has designed a case study to educate businesses about techniques used to improve the usability and relevance of their websites and ensure that their products and services are visible to the online community.

Project Description
This site along with its companion site www.WITHOUTseo.com were designed to test the web page optimization techniques that EBIZ Machine utilizes to improve web site performance. In general, high search engine rankings are the result of both good inbound links and optimized, relevant web page content that improves a visitor's online experience.

In this case, WITHseo.com has been designed to maximize the liklihood that its pages will be indexed by the major search engines and designed to show up in natural searches related to search engine optimization. WITHOUTseo.com, on the other hand, has been designed using development techniques thought to impede website usability and its success in search engine performance. The results of this experiment are being analyzed and reported by Bill Schwartz, owner of EBIZ Machine.

Note: This search engine optimization tips site and case study are provided for educational purposes in order to introduce businesses to important techniques approved by search engines and designed to improve the online experience of visitors to their sites. This is NOT a scientific study - there are many factors that influence search results and page rank. We cannot promise that the techniques described here work in all cases.

Optimization Techniques Utilized on WITHseo.com
The following techniques were utilized in an attempt to optimize this page:
Website Content - In many respects, the success of your site stems from the quality of the relevant content on your website. Your industry peers and topical experts will be eager to reference and utilize your website if it is a valuable source of relevant information and you have achieved an appropriate level of expertise.
Keyword Research - The goal is to find keyword phrases that are related to your business and that your potential customers actually use in Google, Yahoo! or other Internet search engines.
Keyword Placement - Although experts disagree about the relative importance of the many locations where you might embed your keywords, there are a number of recommended locations where your keywords should appear.
Keyword Density - Your keywords should appear in the body or content areas of your Web page but in an acceptable frequency.
Meta Tag Definitions - Although some experts suggest that the major search engine crawlers ignore many of the hidden Meta tags behind your page, a case can still be made that the utilization of the standard Meta tags should continue to be part of your optimization strategy.
Link Building - “The goal behind link building is to develop “inbound” links to your web pages in order to drive traffic to your site and improve your search engine ranking. To the extent possible for a demo site like this one, attempts will be made to develop inbound links to WITHseo.com.
Site Architecture - “Although hotly debated, it appears that the use of certain development technologies may impede proper indexing of website pages. Examples cited include HTML frames, Macromedia Flash animation and Javascript. To the extent possible, we will avoid the use of these techologies in the WITHseo.com design.

Click here to learn more about the web site optimization, web architecture and web page usability techniques employed in WITHseo.com as a part of this study.

Study Results
We will do our best to frequently publish results of this search engine optimization tips case study. Click here to view the results drawn from this case study thus far. To direct a question to EBIZ Machine, click here.

Additional Information
>> Download Part 1 (About this SEO Case Study) of "Rich Website, Poor Website" - A Website Visibility Battle of Epic Proportions”
>> Download Part 2 (Tracking Website Performance) of "Rich Website, Poor Website" - A Website Visibility Battle of Epic Proportions”
>> Download Part 3 (Good SEO Triumphs!) of "Rich Website, Poor Website" - A Website Visibility Battle of Epic Proportions”

 
 
 

Essential SEO Tools and Resources

In the course of designing this study we found the following tools useful:l:
 
 

Search Engine Optimization Tips As Written by Bill Schwartz:

 

More About Keyword Selection

Good search engine optimization requires a great deal of experimentation – what works for one Web site might not work for your site. The techniques and SEO tips your SEO company will recommend and implement will go well beyond those discussed in this article.

In a recent article "Web Page Keywords – Do’s and Don’ts" (http://www.ebizmachine.com/seotips.html#web_page_dos_and_donts), Bill Schwartz summarizes several proven techniques for using your carefully developed keyword list and dispelled a few myths along the way:
1. Do create a short keyword list of phrases that are popular and relevant to your business.
2. Don’t assume you know what Internet users type into the search engines – you might be too close to the business.
3. Do consider keyword search popularity but don’t forget about the quality of the leads a search is likely to generate.
4. Do use your primary keyphrase in the Web page title tag, heading tags, domain name, Web page file name and page links.
5. Don’t overdo it – pay attention to keyword density.

Click here to learn more about the web site optimization, web architecture and usability techniques employed in WITHseo.com as a part of this study.

More About Link Building

If you are at all interested in driving qualified traffic to your web site and in developing relationships with suppliers of complementary products and services, you should spend some time learning about web page link building strategies. In a recent article "SEO Link Building - Who, What, When, Where, Why (and How)",(http://www.ebizmachine.com/search-engine-optimization-link-building.html) I discuss the who, what, when, where and how’s of SEO web page link building. Link building is much easier if your website is a valuable source of topical information and you have attained a high level of expertise.

In the “How Can Businesses Develop Their Own Inbound Links?” section of this article, I provide several suggestions designed to help you achieve that end. However, they say “The devil is in the details.” When it comes time to manage the process of soliciting and adding inbound links to your web pages, there are many details that will influence the success or failure of your program. You must carefully choose your link partners and directories and be prepared to suggest the link page location as well as the makeup of the link itself.

Finally, you must be both diligent AND patient. It’s fine to methodically forge relationships and build a community with complimentary web sites. But there is growing evidence that link building in an “unnatural” manner will hinder your search engine visibility and negate your efforts. So, be careful out there.
 
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303-759-9000
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© 2007 EBIZ Machine
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303-759-9000